专业简介
课程旨在培养学生成为社会各界的传播人才。它强调的是跨不同领域的沟通研究的原则和做法之间的整合。学生学习应用理论到现实世界中的情况中,及在人际交往,制度和社会环境中。具体来说,该课程帮助培养沟通领导和培养能力
系统地评价沟通和媒体
问题;
开发应用中的概念和分析技巧
学生当前的先进的沟通知识
或未来的职业;教育在新的实质性领域的个人
通信。
课程设置
Core Courses 9 units
1 Foundations of Communication Study 3 units
2 Approaches & Methods in Communication Research 3 units
3 Perspectives on Media & Society 3 units
Elective Courses 18 units
1 Issues in Intercultural Communication 3 units
2 Issues in Corporate Communications 3 units
3 Organizational Communication 3 units
4 Communication Campaign Workshop 3 units
5 Writing for Multimedia in Public Relations 3 units
6 Strategic Public Relations & Crisis Management 3 units
7 Advertising Management 3 units
8 Consumer Insights 3 units
9 International Advertising 3 units
10 Project (under a faculty member’s supervision) 3 units
(......)
(信息截取自香港浸会大学官网)
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