专业简介
该专业是发展学生的知识和管理技能,在葡萄酒企业/教育的战略前景和务实的实施融合。行业的实践,管理技能和研究能力,通过跨学科的学科暴露,问题识别,决策理论和管理应用。由于葡萄酒行业的全球性质,国际重点是这一计划的核心,给予适当的认可。
课程设置
Compulsory Subjects
1 Managing Marketing in the Hospitality & Tourism Industry (3 credits)
2 Hospitality & Tourism Financial Management (3 credits)
3 Research Methods (3 credits)
4 Introductory Workshop (1 credit)
Specialised Subjects
1 Viticulture and Oenology (3 credits)
2 Wine Business Environment (3 credits)
3 Wines of the World (3 credits)
Project (Select either one)
1 Consultancy Project (3 credits)
2 Research Project (6 credits)
Electives
1 Residential Study Trip (3 credits)
2 Brand Management and Communication in Wine Business (3 credits)
3 Wine Tourism (3 credits)
4 Wine Economics (3 credits)
5 Management Practice (0 credit)
(信息截取自香港理工大学官网)
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