专业简介
营销和国际贸易硕士课程有着极高品质的教学要求,积极的研究专业知识,并于各个行业皆有所关联,以提高学生的知识和技能。通过国家和国际背景的市场营销和企业管理领域的工具和技术。通过内容设计、文科型小类教学,个性化的个人咨询系统,和基于学习的评估结果,该课程致力于提供高品质的教育,引导商业和非商业的学生在市场营销和国际商务领域的运用能力。
课程设置
Compulsory Courses
1 Consumer Behavior
2 Applied Marketing Research
3 International Marketing Management International Trade and Investment
4 Services Marketing and Customer Relationship Management
5 Consulting Project
Electives of Marketing Cluster
1 Innovation and New Product Development
2 Integrated Marketing Communications
3 Sales and Retail Management
4 E-commerce and Social Media Marketing
Electives of International Business Cluster
1 Strategic Management
2 Comparative and Cross-cultural Management
(信息截取自香港岭南大学官网)
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